Privacy Policy
This is the privacy notice of United Cars.
Your privacy matters to us. We are determined to protect your personal data. This notice explains how we look after your personal data when you visit our website. It applies regardless of where you visit from. We’ll also tell you about your privacy rights and how the data protection law protects you.
Use the links below to go directly to each section of this privacy notice.
1. WHO WE ARE AND IMPORTANT INFORMATION
What is the purpose of this privacy notice?
This privacy notice aims to give you information on how we collect and process your personal data through your use of this website, including any data you may provide through this website when you Book or get a quote online.
This website is not intended for children, and we do not knowingly collect data relating to children.
You must read this privacy notice together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. In addition, this privacy notice supplements the other notices and is not intended to override them.
Data controller(s)
United Cars is the controller and responsible for your personal data (collectively referred to as “we”, “us” or “our” in this privacy notice). Our contact details are United Cars, 46 The Farrows, Maidstone, Kent, ME15 9ZJ Tel:01622 321321. For all data matters contact Graham Gardner data controller
at g.gardner@united-cars.co.uk
Third-party links outside of our control
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.
When you leave our website, we encourage you to read the privacy notice of every website you visit.
2. THE PERSONAL DATA WE COLLECT ABOUT YOU
Personal data, or personal information, means information that can identify an individual. You can find out more about personal data from the Information Commissioners Office.
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows.
- Identity Data includes [FIRST NAME/LAST NAME/ USERNAME/MARITAL STATUS/ TITLE/DATE OF BIRTH/GENDER].
- Contact Data includes [BILLING ADDRESS/DELIVERY ADDRESS/EMAIL ADDRESS/ TELEPHONE NUMBERS].
Aggregated data
WE ALSO COLLECT, USE AND SHARE AGGREGATED DATA SUCH AS STATISTICAL OR DEMOGRAPHIC DATA FOR ANY PURPOSE. AGGREGATED DATA MAY BE DERIVED FROM YOUR PERSONAL DATA BUT IS NOT CONSIDERED PERSONAL DATA IN LAW AS THIS DATA DOES NOT DIRECTLY OR INDIRECTLY REVEAL YOUR IDENTITY. FOR EXAMPLE, WE MAY AGGREGATE YOUR USAGE DATA TO CALCULATE THE PERCENTAGE OF USERS ACCESSING A SPECIFIC WEBSITE FEATURE. HOWEVER, IF WE COMBINE OR CONNECT AGGREGATED DATA WITH YOUR PERSONAL DATA SO THAT IT CAN DIRECTLY OR INDIRECTLY IDENTIFY YOU, WE TREAT THE COMBINED DATA AS PERSONAL DATA WHICH WILL BE USED IN ACCORDANCE WITH THIS PRIVACY NOTICE.
Special categories of data
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
If you fail to provide personal data
Where we need to collect your personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
3. HOW WE COLLECT YOUR PERSONAL DATA
We use different methods to collect data from and about you including through:
- Directly. You may give us your IDENTITY, CONTACT AND FINANCIAL DATA by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- Apply for our products or services
- Create an account on our website
- Subscribe to our service or publications
4. HOW WE USE YOUR PERSONAL DATA
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Performance of Contract this means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering such a contract.
Legitimate interests
- Legitimate Interest this means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us info@united-cars.co.uk
Legal and regulatory obligations
- Comply with a legal or regulatory obligation this means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
We rely on consent for our opt-in email and SMS marketing. Consent for each channel is separate and can be withdrawn at any time. Our SMS marketing programme is explained in section 12. Contact info@united-cars.co.uk to change your marketing preferences.
PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA
We have set out below, in a table format, a description of all the ways we plan to use your personal data, with the legal bases we rely on to do so.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact the Manager Director if you need details about the specific legal ground, we are relying on to process your personal data where more than one ground.
Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
You can choose whether to subscribe to our email and SMS marketing and can change your preferences at any time.
Promotional offers from us
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.
We send promotional emails or text messages when you have opted in to that particular channel. An enquiry or booking alone does not subscribe you to our SMS marketing programme.
Third-party marketing
We do not sell or share mobile numbers or SMS consent information with other organisations for their own marketing. We use service providers such as Mailchimp to deliver our own marketing as described in section 12.
Opting out
Use the unsubscribe link in a marketing email. For SMS marketing, reply STOP to our SMS sending number or follow the opt-out instructions in the message. You can also email info@united-cars.co.uk. See section 12 for SMS details.
Cookies
You can set your browser to refuse all or some cookies. Alternatively, set it to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact the Managing Director on info@united-cars.co.uk
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
5. WHO WE SHARE YOUR PERSONAL DATA WITH
We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.
- Internal Third Parties
- External Third Parties Service: for example, the police if requested
- Providers CAB9 based in the UK who provide the booking system and IT AND SYSTEM ADMINISTRATION SERVICES.
- Professional advisers including lawyers, bankers, auditors, and insurers based who provide LEGAL, INSURANCE AND ACCOUNTING SERVICES.
- HM Revenue & Customs, regulators and other authorities based IN THE UNITED KINGDOM WHO REQUIRE REPORTING OF PROCESSING ACTIVITIES IN CERTAIN CIRCUMSTANCES.
- Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. Our third-party service providers cannot use your personal data for their own purposes. They may only process it for specified purposes and in accordance with our instructions.
6. INTERNATIONAL TRANSFERS
Our use of Mailchimp involves processing personal data outside the UK, including in the United States. Mailchimp provides transfer safeguards through its Data Processing Addendum, including the UK Extension to the EU-US Data Privacy Framework where applicable, and standard contractual clauses with the UK Addendum where required. Where a restricted transfer takes place, we use safeguards required by UK data protection law. Contact us for more information or a copy of relevant safeguards. See Mailchimp and European Data Transfers and Mailchimp’s Data Processing Addendum.
7. DATA SECURITY
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We have procedures to deal with any suspected personal data breach. Where the law requires it, we will notify you and any applicable regulator.
8. DATA RETENTION
By law we must keep basic information about our customers (INCLUDING CONTACT, IDENTITY, FINANCIAL AND TRANSACTION DATA) FOR [SIX] YEARS AFTER THEY CEASE BEING CUSTOMERS FOR [TAX] PURPOSES.]
In some circumstances you can ask us to delete your data: see Your legal rights below for further information.
In some circumstances, we may anonymise your personal data for research or statistical purposes. This means the data can no longer identify you. In that case, we may use this information indefinitely without further notice to you.
9. YOUR LEGAL RIGHTS
Unless subject to an exemption under the data protection laws, you have the following rights with respect to your personal data:
- You can request a copy of the personal data we hold about you.
- If your personal data is inaccurate or out of date, you can ask us to correct it.
- Where we no longer need to retain your personal data, you can ask us to erase it.
Consent and data portability
- Where consent was the lawful basis for processing your data, you can withdraw it at any time.
- The right to request that we provide you with your personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability), where applicable i.e. where our processing is based on consent or is necessary for the performance of our contract with you or where we process your data by automated means);
Restrictions and objections
- The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing.
- The right to object to our processing of personal data, where applicable i.e., where processing is based on our legitimate interests (or in performance of a task in the public interest/exercise of official authority); direct marketing or processing for the purposes of scientific/historical research and statistics).
No fee required – with some exceptions.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable admin fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This security measure helps us avoid disclosing personal data to anyone who has no right to receive it. To speed up our response, we may also ask you for more information about your request.
Time limit to respond.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated.
10. CHANGES TO THIS NOTICE AND YOUR DUTY TO INFORM US OF CHANGES
This version was last updated on 31 October 2026.
Please keep us informed if your personal data changes during your relationship with us. It is important that the personal data we hold about you is accurate and current.
11. QUERIES, REQUESTS OR CONCERNS
To exercise all relevant rights, queries, or complaints in relation to this policy or any other data protection matter between you and us, please in the first instance contact the managing director on info@united-cars.co.uk
If this does not resolve your complaint to your satisfaction, you have the right to lodge a complaint with the Information Commissioners Office on 03031231113 or via email https://ico.org.uk/global/contact-us/email/ or at the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, England, UK.
12. SMS MARKETING THROUGH MAILCHIMP
This section explains how United Cars handles personal information for its SMS marketing programme. United Cars is the data controller. For questions, help with your subscription or to exercise your privacy rights, email info@united-cars.co.uk or call 01622 321321.
Your choice and consent
We send promotional text messages only where you have specifically opted in to receive SMS marketing from United Cars. We rely on your consent for this processing. Joining is optional and is not a condition of booking a taxi or buying any service. Giving us a number for a booking, agreeing to this privacy policy or subscribing to email marketing does not by itself subscribe you to SMS marketing. Any SMS consent request is presented separately, with a clear choice to opt in.
Information we collect and how we use it
When you sign up, we collect your mobile telephone number, any name you provide and your SMS subscription preferences. We keep a record of when and how you gave consent, the wording you agreed to and any withdrawal of consent. Depending on the sign-up method, this record may include the form source, date, time and technical information such as your IP address.
We use this information to manage your subscription and send United Cars offers, promotions, news and updates about our taxi, airport transfer and group travel services. Message frequency varies. We also process message delivery records, replies and opt-out requests to operate the programme. If tracked links are used, we may receive information about clicks to understand campaign performance. Your mobile provider’s usual message and data charges may apply.
Mailchimp and other service providers
We use Intuit Mailchimp to manage SMS subscriptions and send marketing texts. Relevant contact information, consent records and messaging activity are processed by Mailchimp and the providers involved in delivering the messages, including telecommunications providers. We do not sell or rent your mobile number or SMS consent information, or share it with third parties or affiliates for their own marketing or promotional purposes. Sharing with providers needed to operate and deliver our SMS programme is limited to those service purposes.
Mailchimp may process information in the United States and other countries outside the UK. See section 6 for international transfer information and Intuit’s Global Privacy Statement for information about Mailchimp’s handling of personal data.
How to stop marketing texts
You can withdraw consent at any time by replying STOP to a marketing text from our SMS sending number, using an unsubscribe link where provided, or contacting info@united-cars.co.uk. Each marketing text will explain how to opt out. After opting out, you may receive a confirmation of your request, but we will stop further SMS marketing unless you choose to subscribe again. Withdrawing consent does not affect processing carried out lawfully before withdrawal. For help, contact us using the details above.
Opting out of SMS marketing does not cancel a taxi booking. Necessary booking and service communications are handled separately from promotional marketing and are not treated as permission to send marketing texts.
Retention and your rights
We keep SMS subscription information while you remain subscribed and it is needed to run the programme. When you unsubscribe, we stop using it for marketing. We may retain a limited record of your number, consent history and opt-out status where needed to respect your choice, demonstrate compliance or deal with legal claims, relying on our legitimate interests in doing so or an applicable legal obligation. We review retention and delete or anonymise information when it is no longer needed. This is separate from any retention required for booking or accounting records.
You can ask to access, correct or erase your personal data, request restriction or portability where applicable, and object to direct marketing. You can also complain to the Information Commissioner’s Office. See sections 9 and 11 for your rights and contact details.
13. SMS MARKETING TERMS AND CONDITIONS
United Cars SMS Marketing Programme — last updated 31 October 2026.
These terms apply to the United Cars SMS marketing programme delivered using Mailchimp. The programme is operated by United Cars, 46 The Farrows, Maidstone, Kent, ME15 9ZJ. Contact us at info@united-cars.co.uk or 01622 321321.
About the programme
If you choose to subscribe, United Cars may send you recurring marketing text messages about our taxi services, airport transfers, group travel, offers, promotions and company news. Messages may be sent using automated technology. Message frequency varies according to our campaigns and your preferences. Any offer is subject to the availability, expiry date and other conditions stated with that offer. A marketing message is not a confirmed taxi booking.
Joining and consent
By taking the separate SMS opt-in action presented when signing up, you agree to receive United Cars marketing texts at the mobile number you provide and to these programme terms. You must be the account holder or have the account holder’s permission to use that number. Complete any confirmation step requested during sign-up before your subscription becomes active.
Your consent is voluntary and is not a condition of purchasing a service or making a booking. Reading or accepting our privacy policy, providing a telephone number for a journey, or subscribing to email marketing does not by itself give consent for SMS marketing. You can withdraw your SMS consent at any time.
Charges and delivery
United Cars does not charge a separate fee to join the SMS programme. Message and data rates may apply under your mobile provider’s tariff, including for replies and use of links. Contact your provider for details. You need a compatible mobile device and an SMS-capable service. Delivery depends on mobile network coverage and other technical factors; messages may be delayed or undelivered. Mobile carriers are not responsible for delayed or undelivered messages. Do not rely on marketing texts for urgent travel arrangements or booking confirmation. Nothing in these terms limits your statutory consumer rights or any liability that cannot lawfully be limited.
Unsubscribe at any time
Reply STOP to a United Cars marketing text from our SMS sending number to unsubscribe, or use the unsubscribe link where supplied. Each marketing message will include opt-out instructions. You can also ask us to unsubscribe your number by emailing info@united-cars.co.uk or calling 01622 321321.
After opting out, you may receive a final message confirming that you have unsubscribed. We will not send further SMS marketing unless you give fresh consent. Unsubscribing does not cancel an existing taxi booking. Necessary service communications are handled separately and do not constitute consent to marketing. If you wish to rejoin, use our SMS sign-up process again.
Help and changes to your number
For assistance, reply HELP where two-way replies are supported, or contact info@united-cars.co.uk or 01622 321321. If you change or give up your mobile number, unsubscribe the old number and let us know before it is reassigned. You can then sign up with your new number if you wish.
Privacy
Our Privacy Policy, including the SMS marketing privacy section, explains the information we collect, how we use Mailchimp and delivery providers, international processing, retention and your rights. We do not sell or share your mobile number or SMS consent information with other organisations for their own marketing.
Programme changes
We may update these terms or change, suspend or end the programme. The current version and update date will be available on this page. We will explain material changes before they take effect and seek fresh consent where required. Changes will not override your opt-out choice or extend your consent to a different purpose without the necessary permission.
